Q76 — AWS AIF-C01 Ch.3

Question 76 of 100 | ← Chapter 3

A news company wants to increase click-through rates by delivering more relevant news to each subscriber. Which AWS service meets these requirements with the least operational overhead?

• A. Amazon Comprehend
• B. Amazon Personalize ✓
• C. Amazon Kendra
• D. Amazon Bedrock

Correct Answer: B. Amazon Personalize

Explanation

Amazon Personalize is an AWS service that uses machine learning to deliver personalized recommendations based on user behavior and preferences. For a news company, Amazon Personalize can recommend tailored news articles to subscribers, thereby increasing click-through rates. It is designed to meet such needs with minimal operational overhead, enabling improved user experience without significant cost or complexity. Thus, Amazon Personalize is the most suitable AWS service.