Q46 — AWS AIF-C01 Ch.2

Question 46 of 100 | ← Chapter 2

A company has petabytes of customer transaction data used for advertising campaigns. The company wants to segment customers into different tiers to enable targeted advertising and product promotion. Which method should the company adopt to meet these requirements?

• A. Supervised learning
• B. Unsupervised learning ✓
• C. Reinforcement learning
• D. Reinforcement learning from human feedback (RLF)

Correct Answer: B. Unsupervised learning

Explanation

When dealing with large volumes of unlabeled customer data and aiming to segment customers into tiers for targeted advertising, unsupervised learning is appropriate. It identifies hidden structures and patterns in data without predefined labels or categories, enabling effective customer tiering and supporting precise ad targeting and promotional strategies.